5 Sports Stars with Successful Fashion Brands - StylesRant (2024)

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Sporty twist

What’s covered in our latest submission? We’ve combined our interests in celebrities and fashion to create an article showcasing famous names who run successful fashion brands. And as we’re in the thick of a spectacular summer of sport, we’re giving this article a sporty twist.

Keep reading as we explore the subject and reveal the names of those who promoted their fashion brands using their sports fame. Some additions are more obvious than others, but we did add a few surprises. From a hero of the NBA court to a soccer legend with the nickname “Golden Balls,” we leave no stone unturned.

The names included in this article continue to promote and sell their fashion brand, and you can purchase your favorites today online. Perhaps you have an upcoming engagement and fancy taking inspiration from Serena Williams or Cristiano Ronaldo. The choice is yours, but which brands are the best? We reveal all below.

5 Sports Stars with Successful Fashion Brands - StylesRant (1)

Michael Jordan

Michael Jordan, often regarded as the greatest basketball player of all time, revolutionized the sports and fashion worlds with his Jordan Brand. Launched in 1984 in collaboration with Nike, the brand initially focused on basketball shoes but has since expanded into apparel and accessories.

The release of the Air Jordan I in 1985 marked the beginning of a legacy. The shoe’s innovative design and Jordan’s on-court success turned the Air Jordan line into a cultural phenomenon. The brand’s influence extended beyond basketball, becoming a staple in streetwear and fashion.

Jordan Brand’s influence is immense, with annual revenues surpassing $3 billion. It remains a symbol of athletic excellence and style. Collaborations with high-profile designers and limited-edition releases continue to drive the brand’s popularity, maintaining its status as a cultural icon.

Serena Williams

Serena Williams, one of the greatest tennis players in history, has also made her mark in the fashion industry. In 2018, she launched her clothing line, Serena, which focuses on inclusive and empowering fashion for women.

Williams’ fashion line reflects her style and commitment to diversity and body positivity. The brand offers a range of clothing, from casual wear to more sophisticated pieces, designed to make women feel confident and powerful. Her collections have been featured at New York Fashion Week, garnering praise from fashion critics.

Serena’s brand emphasizes inclusivity, offering a wide range of sizes and styles. Her influence in fashion extends beyond her clothing line; she is also known for her bold and stylish on-court outfits, which challenge traditional norms and inspire fans worldwide.

David Beckham

David Beckham, the global soccer icon, has successfully ventured into the fashion industry with two major brands: Kent & Curwen and House 99. Beckham’s style and charisma have made him a natural fit for the fashion world.

Beckham partnered with British heritage brand Kent & Curwen in 2015, bringing a modern twist to classic British style. The brand focuses on quality menswear with a vintage aesthetic, reflecting Beckham’s sartorial preferences. In 2018, he launched House 99, a grooming brand offering a range of skincare, haircare, and beard care products for men.

Kent & Curwen has become synonymous with sophisticated yet contemporary British fashion, gaining popularity among fashion-conscious men. House 99 caters to the growing demand for men’s grooming products, reflecting Beckham’s influence on modern masculinity and style.

Russell Westbrook

NBA star Russell Westbrook is known for his bold fashion choices both on and off the court. He channeled his distinctive style into his fashion brand, Honor the Gift, which was launched in 2017.

Honor the Gift embodies Westbrook’s eclectic and fearless approach to fashion. The brand offers streetwear-inspired clothing that blends urban aesthetics with a luxury feel. Westbrook’s hands-on involvement in design ensures that the collections authentically represent his vision and personality.

Honor the Gift has resonated with fashion-forward individuals who appreciate unique and expressive clothing. The brand’s success is a testament to Westbrook’s influence in both the sports and fashion industries, highlighting his ability to set trends and inspire fans.

Cristiano Ronaldo

Cristiano Ronaldo, one of the greatest soccer players of all time, has expanded his empire into the fashion industry with his CR7 brand. The brand includes a range of clothing, footwear, and accessories.

Ronaldo launched CR7 in 2013, initially focusing on premium underwear. The brand quickly expanded to include a wide variety of products, from casual wear to formal suits. Ronaldo’s impeccable style and global appeal have helped CR7 become a successful and recognizable fashion brand.

CR7’s success lies in its combination of high-quality materials, stylish designs, and Ronaldo’s brand. The line is known for its modern, sleek aesthetic, appealing to fans who want to emulate Ronaldo’s fashion sense. The brand’s global reach reflects Ronaldo’s international fan base, making it a significant player in the fashion industry.

5 Sports Stars with Successful Fashion Brands - StylesRant (2024)

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